We’ve
all heard the stories of people succeeding after repeated failures, yet
it’s hard to take chances hearing “no” time and again. Some recent
“success after failure” stories I found include hearing of RH Macy
failing 7 times before his NY store caught on, Abraham Lincoln failed in
his first attempt at his first time in getting elected to six different
elected offices. Einstein didn’t speak until he was 4 and couldn’t read
until he was 7. Pasteur ranked 15th of 22 students in
chemistry as an undergraduate student. Charles Schultz had every cartoon
he submitted rejected by his high school yearbook staff, and Disney
wouldn’t hire him. Lance Armstrong finished last in his first bicycle
race. Walt Disney was fired from a newspaper because he “had no
imagination” and went bankrupt many times—then the city of Anaheim
stalled the contruction of Disneyland, saying it would only attract
riffraff. Barry Manilow sang a song about his lesson from failures, “God
Bless the Other 99”. He talks about failing to get a part 99 times out
of 100, but learning so much more from those 99 failures than from that 1
“yes”. The first time Jerry Seinfeld walked on stage, he froze, then
stumbled through a minute and a half of material, and was booed off the
stage. He came back the next night and got a standing ovation. Elvis
Presley was fired by the manager of the Grand Ol Opry after his first
performance. Twelve publishers rejected Harry Potter before it
was picked up. Dr. Suess’ first book was rejected by 27 publishers
before it was first published.
So why is the word ‘no’ so powerful? Why do we accept it so quickly?
The
word ‘no’ is only as powerful as the power we give it. Don’t give it
power. Guys know all about rejection because we usually are the ones
asking women out. One ‘no’ doesn’t keep you from trying—it just means
‘no’ to that woman. Time to find someone who appreciates you! Women
learn the power of ‘no’ when, increasingly, they ask a guy if he’s free,
or if he’d like to go with you to do something you really want
to do. When looking for a job or promotion, ‘no’ is heard most
frequently (if there’s a response at all). In business, we hear it from
customers—and one ‘no’ doesn’t mean we’re out of business, it just means
that we haven’t tried hard enough to convince that customer or we
haven’t talked to the right customer who appreciates what we have to
offer (be it a product or service).
‘No’ has no power until we give it power. Don’t empower that word.